SKOLKOVO Library

SKOLKOVO School of Management

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1.
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K445] (1).
2.
A framework for marketing management. Pearson international edition / Philip Kotler, Kevin Lane Keller.

by Kotler, Philip | Keller, Kevin Lane, 1956-.

Edition: 4th ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, [2008], c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .K636] (1).
3.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed., Pearson international ed.Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 K45] (1).
4.
Marketing management in China / Philip Kotler, Kevin Lane Keller, Taihong Lu.

by Kotler, Philip | Keller, Kevin Lane, 1956- | Lu, Taihong | Kotler, Philip. Marketing management.

Edition: 1st ed., China adaptation ed.Publisher: Singapore ; New York : Prentice Hall, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .K642] (1).
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