Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed., Pearson international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 26 cm.
Previous ed.: c2003.
Includes bibliographical references and index.
9780132336222 0132336227
Brand name products--Management.
HD69.B7 / K45 2008
658.827
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 3rd ed., Pearson international ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxi, 692 p. : col. ill. ; 26 cm.
Previous ed.: c2003.
Includes bibliographical references and index.
9780132336222 0132336227
Brand name products--Management.
HD69.B7 / K45 2008
658.827
