Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee.
By: Kotler, Philip.
Contributor(s): Lee, Nancy.
Publisher: Los Angeles : Sage Publications, c2008Edition: 3rd ed.Description: xii, 444 p. : ill. ; 24 cm.ISBN: 9781412956475; 1412956471.Subject(s): Social marketing | Behavior modificationDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5414 .K67 (Browse shelf) | 1 | Available | 2000000007 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5414 .A527 Social marketing in the 21st century / | HF5414 .B76 Influencer marketing : | HF5414 .H37 Social marketing : | HF5414 .K67 Social marketing : | HF5415 Exponential marketing | HF5415 Marketing places : | HF5415 Exponential marketing |
Includes bibliographical references (p. 403-427) and indexes.
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