000 -LEADER |
fixed length control field |
01284cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
2007039239 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
DLC |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070924s2008 caua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2007039239 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9781412956475 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
1412956471 |
050 04 - CLASS MARK |
Class Mark |
HF5414 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Kotler, Philip. |
245 10 - TITLE STATEMENT |
Title |
Social marketing : |
Subtitle |
influencing behaviors for good / |
250 ## - EDITION |
Edition statement |
3rd ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Los Angeles : |
Publisher |
Sage Publications, |
Date |
c2008. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xii, 444 p. : |
650 #0 - SUBJECT HEADINGS |
Subject term |
Social marketing. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Behavior modification. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Lee, Nancy, |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
856 42 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
856 41 - ONLINE RESOURCE |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 403-427) and indexes. |