Kotler, Philip.
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, c2008. - xii, 444 p. : ill. ; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 1412956471
2007039239
Social marketing.
Behavior modification.
HF5414 / .K67 2008
658.8
Social marketing : influencing behaviors for good / Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles : Sage Publications, c2008. - xii, 444 p. : ill. ; 24 cm.
Includes bibliographical references (p. 403-427) and indexes.
9781412956475 1412956471
2007039239
Social marketing.
Behavior modification.
HF5414 / .K67 2008
658.8
