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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie A.
Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D.
Publisher: Boston : McGraw-Hill Irwin, c2009Edition: 5th ed.Description: xxviii, 708 p. : ill., map ; 26 cm.ISBN: 9780073380933; 0073380938.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Book SKOLKOVO Library
HD9980.5 .Z45 (Browse shelf) 1 Available 2000000082
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HD9980.5 .J64 Service operations management : HD9980.5 .K375 Services marketing management : HD9980.5 .S38 Professional services marketing : HD9980.5 .Z45 Services marketing : HD9992.G34 A355 2008 Adidas или Puma? : HD9993.E452 E34 Changing the game : HD9993.T693 U627 The real toy story :

Includes bibliographical references and index.

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