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The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant.

By: Grant, John, 1964-.
Publisher: Chichester ; Hoboken, N.J. : John Wiley & Sons, c2006Description: xvii, 310 p. : ill. ; 24 cm.ISBN: 9780470027516; 0470027517.Subject(s): Brand name products -- Social aspects | Brand name products -- Psychological aspects | Brand name products -- Marketing | Lifestyles -- Economic aspects | Consumer behaviorDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 G72 (Browse shelf) 1 Available 2000001391
Total holds: 0

Includes bibliographical references and index.

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