Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht.
By: Sinha, Indrajit.
Contributor(s): Foscht, Thomas.
Publisher: Baskingstoke ; New York : Palgrave MacMillan, 2007Description: xiv, 198 p. : ill. ; 25 cm.ISBN: 9780230507548; 0230507549.Subject(s): Marketing -- Psychological aspects | Marketing -- Social aspectsDDC classification: 658.80019| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415 .S516 (Browse shelf) | 1 | Available | 2000001234 |
Total holds: 0
Includes index.
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