Reverse psychology marketing : (Record no. 1575)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00966pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 14586117 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 061006s2007 enka 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006051561 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230507548 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0230507549 |
| 050 04 - CLASS MARK | |
| Class Mark | HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Sinha, Indrajit. |
| 245 10 - TITLE STATEMENT | |
| Title | Reverse psychology marketing : |
| Subtitle | the death of traditional marketing and the rise of the new "pull" game / |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Baskingstoke ; |
| -- | New York : |
| Publisher | Palgrave MacMillan, |
| Date | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xiv, 198 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Marketing |
| 700 1# - ADDED PERSONAL NAME | |
| Added personal author | Foscht, Thomas. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SKOLKOVO Library | SKOLKOVO Library | Shelves | 2010-07-16 | Coutts | 24.23 | HF5415 .S516 | 2000001234 | 2012-02-01 | 1 | 24.23 | 2010-07-16 | Book |
