Sinha, Indrajit.
Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht. - Baskingstoke ; New York : Palgrave MacMillan, 2007. - xiv, 198 p. : ill. ; 25 cm.
Includes index.
9780230507548 0230507549
2006051561
Marketing--Psychological aspects.
Marketing--Social aspects.
HF5415 / .S516 2007
658.80019
Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game / Indrajit Sinha, Thomas Foscht. - Baskingstoke ; New York : Palgrave MacMillan, 2007. - xiv, 198 p. : ill. ; 25 cm.
Includes index.
9780230507548 0230507549
2006051561
Marketing--Psychological aspects.
Marketing--Social aspects.
HF5415 / .S516 2007
658.80019
