Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.
By: Hammond, James.
Series: Sunday Times business enterprise series.Publisher: London ; Philadelphia : Kogan Page Limited, c2008Description: xii, 255 p. : ill. ; 24 cm.ISBN: 9780749450731; 0749450738.Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingDDC classification: 658.8/27 Online resources: Table of contents | Contributor biographical information | Publisher descriptionItem type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book | SKOLKOVO Library Shelves | HF5415.1255 .H36 (Browse shelf) | 1 | Available | 2000000884 |
Total holds: 0
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HF5415.1255 C56 OBD : | HF5415.1255 .E34 Don't mess with the logo : | HF5415.1255 .G86 Гарри Поттер : волшебство бренда / | HF5415.1255 .H36 Branding your business : | HF5415.1255 .K68 Ingredient branding : | HF5415.1255 .S35 The international brand valuation manual : | HF5415.1255 .S55 Experiential marketing : |
At head of title: The Sunday times.
Includes bibliographical references (p. [247]-249) and index.
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