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Branding your business : promoting your business, attracting customers and standing out in the market place / James Hammond.

By: Hammond, James, 1952-.
Series: Sunday Times business enterprise series.Publisher: London ; Philadelphia : Kogan Page Limited, c2008Description: xii, 255 p. : ill. ; 24 cm.ISBN: 9780749450731; 0749450738.Subject(s): Branding (Marketing) -- Management | Consumer behavior | Brand name products -- Psychological aspects | Senses and sensation | Communication in marketingDDC classification: 658.8/27 Online resources: Table of contents | Contributor biographical information | Publisher description
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HF5415.1255 .H36 (Browse shelf) 1 Available 2000000884
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HF5415.1255 C56 OBD : HF5415.1255 .E34 Don't mess with the logo : HF5415.1255 .G86 Гарри Поттер : волшебство бренда / HF5415.1255 .H36 Branding your business : HF5415.1255 .K68 Ingredient branding : HF5415.1255 .S35 The international brand valuation manual : HF5415.1255 .S55 Experiential marketing :

At head of title: The Sunday times.

Includes bibliographical references (p. [247]-249) and index.

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