Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.
By: Pringle, Hamish.
Contributor(s): Field, Peter.
Publisher: London ; Philadelphia : Kogan Page, 2008Description: xi, 320 p. : ill. ; 24 cm.ISBN: 9780749449285; 0749449284.Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27 Online resources: Contributor biographical information | Publisher description | Table of contents only| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 .P749 (Browse shelf) | 1 | Available | 2000000041 |
Total holds: 0
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| HD69.B7 N36 Value creation : | HD69.B7 N42 Passion brands : | HD69.B7 P647 2012 Brand turnaround : | HD69.B7 .P749 Brand immortality : | HD69.B7 R54 Power brands : | HD69.B7 T39 Never mind the sizzle - where's the sausage? : | HD69.B7 T395 Brand vision : |
Includes bibliographical references (p. [304]-310) and index.
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