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Brand immortality : how brands can live long and prosper / Hamish Pringle, Peter Field.

By: Pringle, Hamish.
Contributor(s): Field, Peter.
Publisher: London ; Philadelphia : Kogan Page, 2008Description: xi, 320 p. : ill. ; 24 cm.ISBN: 9780749449285; 0749449284.Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27 Online resources: Contributor biographical information | Publisher description | Table of contents only
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 .P749 (Browse shelf) 1 Available 2000000041
Total holds: 0
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HD69.B7 N36 Value creation : HD69.B7 N42 Passion brands : HD69.B7 P647 2012 Brand turnaround : HD69.B7 .P749 Brand immortality : HD69.B7 R54 Power brands : HD69.B7 T39 Never mind the sizzle - where's the sausage? : HD69.B7 T395 Brand vision :

Includes bibliographical references (p. [304]-310) and index.

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