Niche envy : marketing discrimination in the digital age / Joseph Turow.
By: Turow, Joseph.
Publisher: Cambridge, MA : MIT Press, c2006Description: viii, 225 p. ; 24 cm.ISBN: 9780262201650; 0262201658.Other title: Marketing discrimination in the digital age.Subject(s): Consumer profiling | Market segmentation | Marketing -- Technological innovations | Customer services -- Technological innovationsDDC classification: 658.834| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.32 .T95 (Browse shelf) | 1 | Available | 2000001777 |
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
| HF5415.32 .L689 Exotic preferences : | HF5415.32 .S18 The consuming instinct : | HF5415.32 .S63 The truth about what customers really want / | HF5415.32 .T95 Niche envy : | HF5415.32 .W35 I'm with the brand : | HF5415.33.C6 Billions : | HF5415.33.C6 C48 Luxury China : |
Includes bibliographical references and index.
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