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Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) / Seth Godin.
by Godin, Seth. Publisher: London : Piatkus, 2009, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .G63] (1).
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Niche envy : marketing discrimination in the digital age / Joseph Turow.
by Turow, Joseph. Publisher: Cambridge, MA : MIT Press, c2006Other title: Marketing discrimination in the digital age.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.32 .T95] (1).
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The shift : the transformation of today's marketers into tomorrow's growth leaders / Scott M. Davis ; foreword by Philip Kotler.
by Davis, Scott M, 1964-. Edition: 1st ed.Publisher: San Francisco, CA : Jossey-Bass, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .D377] (1).
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The longer long tail : how endless choice is creating unlimited demand / Chris Anderson.
by Anderson, Chris, 1961- | Anderson, Chris, 1961-. Long tail. Edition: New ed.Publisher: London : Random House Business, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .A53] (1).
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5.
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The cluetrain manifesto / Rick Levine ... [et al.].
by Levine, Rick. Edition: 10th anniversary ed.Publisher: New York : Basic Books, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .C58 2009] (1).
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Преодоление пропасти : маркетинг и продажа хайтек-товаров массовому потребителю / Джеффри А. Мур, с предисловием Реджиса Мак-Кены.
by Джеффри А. Мур, 1946-. Publisher: Москва : Вильямс, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5439.H54 M66] (1).
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Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
by Post, Karen. Publisher: New York : McGraw-Hill, c2012Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 P647 2012] (1).
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The analytical marketer : how to transform your marketing organization / Adele Sweetwood.
by Sweetwood, Adele [author.]. Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .S996 2016] (1).
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Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets / Geoffrey A. Moore.
by Moore, Geoffrey A, 1946-. Publisher: New York, NY : HarperBusiness Essentials, c2004Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.H53 M66] (1).
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Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
by Moore, Geoffrey A, 1946- [author.]. Edition: Third Edition.Publisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014Copyright date: �2014Availability: Items available for loan: SKOLKOVO Library [Call number: HF5439.H54 M66] (1).
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