Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
By: Moore, Geoffrey A [author.].
Publisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014Copyright date: �2014Edition: Third Edition.Description: 273 pages : illustrations ; 21 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780062292988; 0062292986.Subject(s): Selling -- High technology | High technology -- Marketing | Technological innovations -- MarketingDDC classification: 658.8
Contents:
Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg Can Be a Billionaire -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment -- Part II: Crossing the Chasm -- The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion: Leaving the Chasm Behind.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5439.H54 M66 (Browse shelf) | 1 | Available | 2000007000 |
Total holds: 0
Includes index.
Part I: Discovering the Chasm -- Introduction: If Mark Zuckerberg Can Be a Billionaire -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment -- Part II: Crossing the Chasm -- The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion: Leaving the Chasm Behind.
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