SKOLKOVO School of Management

Normal view MARC view ISBD view

Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor.

By: Taylor, David, 1964-.
Publisher: Chichester : Capstone, 2007Description: xv, 146 p. : ill. ; 22 cm.ISBN: 9781841127699; 1841127698.Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.8'27
Tags from this library: No tags from this library for this title.
Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 T39 (Browse shelf) 1 Available 2000001483
Total holds: 0
Browsing SKOLKOVO Library Shelves , Shelving location: Shelves Close shelf browser
HD69.B7 P647 2012 Brand turnaround : HD69.B7 .P749 Brand immortality : HD69.B7 R54 Power brands : HD69.B7 T39 Never mind the sizzle - where's the sausage? : HD69.B7 T395 Brand vision : HD69.B7 T449 Asia's star brands / HD69.B7 W44 Designing brand identity :

Includes index.

There are no comments for this item.

Log in to your account to post a comment.