Never mind the sizzle - where's the sausage? : branding based on substance not spin / David J. Taylor.
By: Taylor, David.
Publisher: Chichester : Capstone, 2007Description: xv, 146 p. : ill. ; 22 cm.ISBN: 9781841127699; 1841127698.Subject(s): Brand name products -- Management | Branding (Marketing)DDC classification: 658.8'27| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 T39 (Browse shelf) | 1 | Available | 2000001483 |
Total holds: 0
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| HD69.B7 P647 2012 Brand turnaround : | HD69.B7 .P749 Brand immortality : | HD69.B7 R54 Power brands : | HD69.B7 T39 Never mind the sizzle - where's the sausage? : | HD69.B7 T395 Brand vision : | HD69.B7 T449 Asia's star brands / | HD69.B7 W44 Designing brand identity : |
Includes index.
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