Never mind the sizzle - where's the sausage? : (Record no. 1298)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00812nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1841127698 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 071031s2007 enka e 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781841127699 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1841127698 |
| 050 04 - CLASS MARK | |
| Class Mark | HD69.B7 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Taylor, David, |
| 245 10 - TITLE STATEMENT | |
| Title | Never mind the sizzle - where's the sausage? : |
| Subtitle | branding based on substance not spin / |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Chichester : |
| Publisher | Capstone, |
| Date | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Physical description | xv, 146 p. : |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Brand name products |
| 650 #0 - SUBJECT HEADINGS | |
| Subject term | Branding (Marketing) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SKOLKOVO Library | SKOLKOVO Library | Shelves | 2010-07-16 | Coutts | 10.27 | HD69.B7 T39 | 2000001483 | 2012-02-01 | 1 | 10.27 | 2010-07-16 | Book |
