Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.
By: Keller, Kevin Lane.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008Edition: 3rd ed.Description: 382 p. : ill. ; 24 cm.ISBN: 9780131888654; 013188865X.Subject(s): Brand name products -- Management -- Case studiesDDC classification: 658.827| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD69.B7 K445 (Browse shelf) | 1 | Available | 2000001930 |
Total holds: 0
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| HD69.B7 H646 The global brand : | HD69.B7 I527 Branding governance : | HD69.B7 K37 The new strategic brand management : | HD69.B7 K445 Best practice cases in branding : | HD69.B7 K449 Стратегический брэнд-менеджмент : | HD69.B7 K45 Strategic brand management : | HD69.B7 K66 Brand society : |
Includes bibliographical references.
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