SKOLKOVO School of Management

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Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller.

By: Keller, Kevin Lane, 1956-.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008Edition: 3rd ed.Description: 382 p. : ill. ; 24 cm.ISBN: 9780131888654; 013188865X.Subject(s): Brand name products -- Management -- Case studiesDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
HD69.B7 K445 (Browse shelf) 1 Available 2000001930
Total holds: 0

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