Keller, Kevin Lane, 1956-
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. - 382 p. : ill. ; 24 cm.
Includes bibliographical references.
9780131888654 013188865X
Brand name products--Management--Case studies.
HD69.B7 / K445 2008
658.827
Best practice cases in branding : lessons from the world's strongest brands / Kevin Lane Keller. - 3rd ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2008. - 382 p. : ill. ; 24 cm.
Includes bibliographical references.
9780131888654 013188865X
Brand name products--Management--Case studies.
HD69.B7 / K445 2008
658.827
