Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater.
By: Mohr, Jakki J.
Contributor(s): Sengupta, Sanjit | Slater, Stanley F.
Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010Edition: 3rd ed.Description: xxvi, 538 p. : ill. ; 26 cm.ISBN: 9780131364912; 013136491X.Subject(s): High technology industries -- MarketingDDC classification: 620.00688| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HC79.H53 M64 (Browse shelf) | 1 | Available | 2000000109 |
Total holds: 0
Previous ed.: c2005.
"International edition"--Cover.
Includes bibliographical references and indexes.
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