000 -LEADER |
fixed length control field |
01081nam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
9780131364912 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090326s2010 njua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2004007035 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780131364912 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
013136491X |
050 04 - CLASS MARK |
Class Mark |
HC79.H53 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Mohr, Jakki J. |
245 10 - TITLE STATEMENT |
Title |
Marketing of high-technology products and innovations / |
250 ## - EDITION |
Edition statement |
3rd ed. |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Upper Saddle River, NJ : |
Publisher |
Pearson/Prentice Hall, |
Date |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxvi, 538 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: c2005. |
500 ## - GENERAL NOTE |
General note |
"International edition"--Cover. |
650 #0 - SUBJECT HEADINGS |
Subject term |
High technology industries |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Sengupta, Sanjit. |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Slater, Stanley F. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and indexes. |