Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2010. - xxvi, 538 p. : ill. ; 26 cm.
Previous ed.: c2005. "International edition"--Cover.
Includes bibliographical references and indexes.
9780131364912 013136491X
2004007035
High technology industries--Marketing.
HC79.H53 / M64 2005
620.00688
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2010. - xxvi, 538 p. : ill. ; 26 cm.
Previous ed.: c2005. "International edition"--Cover.
Includes bibliographical references and indexes.
9780131364912 013136491X
2004007035
High technology industries--Marketing.
HC79.H53 / M64 2005
620.00688
