000 -LEADER |
fixed length control field |
00982cam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
0324539029 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
061202s2006 nyuac e b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
9780324539028 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
ISBN |
0324539029 |
050 04 - CLASS MARK |
Class Mark |
HF5415.2 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal author |
Zikmund, William G. |
245 10 - TITLE STATEMENT |
Title |
Exploring marketing research. |
250 ## - EDITION |
Edition statement |
9th ed. / |
260 ## - PUBLICATION INFORMATION |
Place of publication |
Mason, Ohio : |
Publisher |
Thomson South-Western ; |
Place of publication |
London : |
Publisher |
Thomson Learning [distributor], |
Date |
2006. |
300 ## - PHYSICAL DESCRIPTION |
Physical description |
xxi, 698 p. : |
500 ## - GENERAL NOTE |
General note |
Previous ed.: 2003. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing research. |
650 #0 - SUBJECT HEADINGS |
Subject term |
Marketing research |
700 1# - ADDED PERSONAL NAME |
Added personal author |
Babin, Barry J. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |