Zikmund, William G.
Exploring marketing research. - 9th ed. / William G. Zikmund, Barry J. Babin. - Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006. - xxi, 698 p. : col. ill., col. ports. ; 28 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
9780324539028 0324539029
Marketing research.
Marketing research--Computer network resources.
HF5415.2 / .Z54 2006
658.8'3
Exploring marketing research. - 9th ed. / William G. Zikmund, Barry J. Babin. - Mason, Ohio : London : Thomson South-Western ; Thomson Learning [distributor], 2006. - xxi, 698 p. : col. ill., col. ports. ; 28 cm.
Previous ed.: 2003.
Includes bibliographical references and index.
9780324539028 0324539029
Marketing research.
Marketing research--Computer network resources.
HF5415.2 / .Z54 2006
658.8'3
