Walker, Rob, 1968-
I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker. - London : Constable, 2008. - xxi, 295 p. ; 20 cm.
Includes bibliographical references and index.
9781845298876 184529887X
Consumers' preferences.
Branding (Marketing)--Psychological aspects.
Internet advertising--Psychological aspects.
Consumers--Psychology.
HF5415.32 / .W35
658.8'343
I'm with the brand : the secret dialogue between what we buy and who we are / Rob Walker. - London : Constable, 2008. - xxi, 295 p. ; 20 cm.
Includes bibliographical references and index.
9781845298876 184529887X
Consumers' preferences.
Branding (Marketing)--Psychological aspects.
Internet advertising--Psychological aspects.
Consumers--Psychology.
HF5415.32 / .W35
658.8'343
