Avraham, Eli.
Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. - 1st ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008. - xiv, 231 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. [211]-224) and index.
9780750684521 0750684526
Tourism--Marketing.
Public relations.
Advertising--Tourism.
G155.A1 / A97 2008
338.47910688
Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. - 1st ed. - Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008. - xiv, 231 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. [211]-224) and index.
9780750684521 0750684526
Tourism--Marketing.
Public relations.
Advertising--Tourism.
G155.A1 / A97 2008
338.47910688
