SKOLKOVO Library

SKOLKOVO School of Management

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1.
Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

by Farris, Paul.

Publisher: Harlow, England ; New York : Prentice Hall Financial Times, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M35543] (1).
2.
Marketing research : an integrated approach / Alan Wilson.

by Wilson, Alan M.

Edition: 2nd ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .W558] (1).
3.
The practice of market research : an introduction / Yvonne McGivern.

by McGivern, Yvonne.

Edition: 3rd ed.Publisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3827] (1).