SKOLKOVO School of Management

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201. Product strategy for high-technology companies : accelerating your business to web speed / Michael E. McGrath.

by McGrath, Michael E [author.].

Edition: Second edition.Publisher: New York : McGraw-Hill, [2001]Copyright date: �2001Online access: Publisher description | Contributor biographical information | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .M3837] (1).
202. Strategic marketing management / Alexander Chernev.

by Chernev, Alexander [author.].

Edition: Eighth edition / foreword by Philip Kotler.Publisher: USA : Cerebellum Press, 2014Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .C4] (1).
203. The digital transformation playbook : rethink your business for the digital age / David L. Rogers.

by Rogers, David L, 1970- [author.].

Publisher: New York : Columbia Business School Pub., [2016]Availability: Items available for loan: SKOLKOVO Library [Call number: HD45 .R6335] (1).
204. Key performance indicators : developing, implementing, and using winning KPIs / David Parmenter.

by Parmenter, David [author.].

Edition: Third edition.Publisher: Hoboken, New Jersey : Wiley, [2015]Copyright date: �2015Online access: Cover image | Companion website Availability: Items available for loan: SKOLKOVO Library [Call number: HF5549.5.P37 P37] (1).
205. Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee.

by Westerman, George, 1963- [author.] | Bonnet, Didier [author.] | McAfee, Andrew [author.].

Publisher: Boston, Massachusetts : Harvard Business Review Press, [2014]Copyright date: �2014Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.2 .W4645] (1).
206. If you're in a dogfight, become a cat! : strategies for long-term growth / Leonard Sherman.

by Sherman, Len, 1956- [author.].

Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .S42995 2017] (1).
207. Driving digital strategy : a guide to reimagining your business / by Sunil Gupta.

by Gupta, Sunil, 1958- [author.].

Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .G84 2018] (1).
208. Цифровая трансформация Практическое пособие Дэвид Роджерс

by Дэвид Роджерс, 1970-.

Publisher: Москва Точка 2017Availability: No items available Checked out (1).
209. Anticipate : the art of leading by looking ahead / Rob-Jan de Jong.

by De Jong, Rob-Jan [author.].

Availability: Items available for loan: SKOLKOVO Library [Call number: HD57.7 J1] (1).
210. The essential advantage : how to win with a capabilities-driven strategy / Paul Leinwand, Cesare Mainardi.

by Leinwand, Paul [author.] | Mainardi, Cesare [author.].

Availability: Items available for loan: SKOLKOVO Library [Call number: HD30.28 .L4493 2011] (1).
211. Contemporary strategy analysis : text and cases / Robert M. Grant.

by Grant, Robert M, 1948- [author.].

Edition: Ninth EditionAvailability: Items available for loan: Skoltech library [Call number: HD30.28 .G7213 2016] (1).