|
|
1.
|
Design matters : how great design will make people love your company / Robert Brunner and Stewart Emery with Russ Hall.
by Brunner, Robert, 1958- | Emery, Stewart | Hall, Russ | Brunner, Robert, 1958-. Do you matter?. Edition: [International] ed.Publisher: Harlow : Financial Times Prentice Hall, c2009Availability: No items available Checked out (1).
|
|
|
2.
|
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.
by McCracken, Grant David, 1951-. Publisher: Bloomington : Indiana University Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M36915] (1).
|
|
|
3.
|
Peripheral vision : detecting the weak signals that will make or break your company / George S. Day, Paul J.H. Schoemaker.
by Day, George S | Schoemaker, Paul J. H. Publisher: Boston, MA : Harvard Business School, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .D369] (1).
|
|
|
4.
|
Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman.
by Moskowitz, Howard R | Gofman, Alex. Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .M68] (1).
|
|
|
5.
|
Strategic technology management : building bridges between sciences, engineering and business management / edited by George Tesar ... [et al.].
by Tesar, George. Edition: 2nd ed.Publisher: London : Singapore ; Hackensack, NJ : Imperial College Press ; Distributed by World Scientific Pub., c2008Availability: Items available for loan: SKOLKOVO Library [Call number: T175.5 .S835] (1).
|
|
|
6.
|
The four steps to the epiphany : successful strategies for products that win / Steven G. Blank.
by Blank, Steven G. Edition: 2nd ed.Publisher: [S.l. : Lulu.com], c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.55 .B53] (1).
|
|
|
7.
|
Продать как пить дать: Как создавать такие товары, которые люди захотят купить прежде, чем поймут, зачем они им нужны/ Говард Р. Московиц и Алекс Гофман.
by Говард Р. Московиц | Алекс Гофман. Publisher: Москва : Символ-Плюс., c2009Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.153 .M68 2007] (1).
|
|
|
8.
|
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.
by Krishna, Aradhna. Publisher: New York : Routledge, c2010Online access: Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .S3696 2010] (1).
|
|
|
9.
|
Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
by Mumaw, Stefan. Publisher: Hoboken, NJ : John Wiley & Sons Inc., 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .M79 2011] (1).
|
|
|
10.
|
The startup owner's manual : the step-by-step guide for building a great company / Steven G. Blank.
by Blank, Steven G. Edition: 1st ed.Publisher: [California] : S. G. Blank, 2012Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.5 .B53] (4). In transit (1).
|
|
|
11.
|
Well-designed : how to use empathy to create products people love / Jon Kolko.
by Kolko, Jon. Availability: Items available for loan: SKOLKOVO Library [Call number: TS171.4 .K653 2014] (1).
|
