SKOLKOVO Library

SKOLKOVO School of Management

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Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.

by McDonald, Malcolm | Mouncey, Peter.

Publisher: London ; Philadelphia, PA : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M369159] (1).
2.
Market research best practice : 30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / edited by Peter Mouncey, Frank Wimmer.

by Mouncey, Peter | Wimmer, Frank | ESOMAR.

Publisher: Chichester, England ; Hoboken, NJ : Wiley, c2007Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M3538] (1).