SKOLKOVO School of Management

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1. Key marketing metrics : the 50+ metrics every manager needs to know / Paul W. Farris ... [et al.].

by Farris, Paul.

Publisher: Harlow, England ; New York : Prentice Hall Financial Times, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.2 .M35543] (1).
2. Choice models in marketing : economic assumptions, challenges and trends / Sandeep R. Chandukala ... [et al.].

by Chandukala, Sandeep R.

Publisher: Hanover, MA : Now Publishers, Inc, c2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5410 .C46] (1).