SKOLKOVO School of Management

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1. Marketing accountability : how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.

by McDonald, Malcolm | Mouncey, Peter.

Publisher: London ; Philadelphia, PA : Kogan Page, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M369159] (1).
2. Marketing calculator : measuring and managing return on marketing investment / Guy R. Powell.

by Powell, Guy R.

Publisher: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .P685] (1).