SKOLKOVO Library

SKOLKOVO School of Management

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1.
Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

by Springer, Paul.

Edition: 2nd ed.Publisher: London ; Philadelphia : Kogan Page, 2009Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5823 .S76] (1).
2.
Нэйминг : Как игра в слова становится бизнесом / Алекс Фрэнкель.

by Алекс Фрэнкель.

Publisher: Москва : Добрая Книга, 2006Other title: Words into big business.Online access: Contributor biographical information | Sample text | Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HF6161.B4 F73] (1).