The orange code : how ING Direct succeeded by being a rebel with a cause / Arkadi Kuhlmann, Bruce Philp.
By: Kuhlmann, Arkadi.
Contributor(s): Philp, Bruce.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Description: xvi, 252 p. : ill. ; 24 cm.ISBN: 9780470287231; 0470287233.Subject(s): ING Direct | Banks and banking -- United States | Internet banking -- United StatesDDC classification: 332.1/202854678 Online resources: Table of contents only | Publisher description | Contributor biographical information| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HG2613.W724 I545 (Browse shelf) | 1 | Available | 2000000974 |
Includes index.
The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us.
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