Kuhlmann, Arkadi, 1946-
The orange code : how ING Direct succeeded by being a rebel with a cause / Arkadi Kuhlmann, Bruce Philp. - Hoboken, N.J. : John Wiley & Sons, c2009. - xvi, 252 p. : ill. ; 24 cm.
Includes index.
The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us.
9780470287231 0470287233
2008026311
20080158870
ING Direct.
Banks and banking--United States.
Internet banking--United States.
HG2613.W724 / I545 2009
332.1/202854678
The orange code : how ING Direct succeeded by being a rebel with a cause / Arkadi Kuhlmann, Bruce Philp. - Hoboken, N.J. : John Wiley & Sons, c2009. - xvi, 252 p. : ill. ; 24 cm.
Includes index.
The guy in the cape : leading from the front -- Pixie dust : powered by purpose -- The dirty dozen : we could be heroes -- Clicking : the conundrum of advertising -- You say you want a revolution? : the opposite of a bank -- Saving the savers : walking the talk -- It takes a village : building the orange brand nation -- The money on the table : winning the battle, losing the war -- Steering by the stars : beyond managing -- Herding cats : how to snatch defeat from the jaws of victory -- Peeling the orange : a guided tour of the orange code, and what it means to us.
9780470287231 0470287233
2008026311
20080158870
ING Direct.
Banks and banking--United States.
Internet banking--United States.
HG2613.W724 / I545 2009
332.1/202854678
