Boeing versus Airbus : the inside story of the greatest international competition in business / John Newhouse.
By: Newhouse, John.
Publisher: New York : Vintage Books, 2008Edition: 1st Vintage Books ed.Description: xiii, 254 p. ; 21 cm.ISBN: 9781400078721; 1400078725.Other title: Boeing vs. Airbus.Subject(s): Boeing Company | Airbus Industrie | Aircraft industry -- United States | Aircraft industry -- France | Competition, InternationalDDC classification: 338.7/629133340944
Contents:
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HD9711.U64 B646 (Browse shelf) | 1 | Available | 2000002053 |
Total holds: 0
Includes bibliographical references and index.
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
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