Newhouse, John.
Boeing versus Airbus : the inside story of the greatest international competition in business / Boeing vs. Airbus John Newhouse. - 1st Vintage Books ed. - New York : Vintage Books, 2008. - xiii, 254 p. ; 21 cm.
Includes bibliographical references and index.
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
9781400078721 1400078725
Boeing Company.
Airbus Industrie.
Aircraft industry--United States.
Aircraft industry--France.
Competition, International.
HD9711.U64 / B646 2008
338.7/629133340944
Boeing versus Airbus : the inside story of the greatest international competition in business / Boeing vs. Airbus John Newhouse. - 1st Vintage Books ed. - New York : Vintage Books, 2008. - xiii, 254 p. ; 21 cm.
Includes bibliographical references and index.
Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less.
9781400078721 1400078725
Boeing Company.
Airbus Industrie.
Aircraft industry--United States.
Aircraft industry--France.
Competition, International.
HD9711.U64 / B646 2008
338.7/629133340944
