Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.
By: Mumaw, Stefan.
Publisher: Hoboken, NJ : John Wiley & Sons Inc., 2011Description: 217 p. : ill. ; 23 cm.ISBN: 9780470915851 (hbk.); 0470915854.Subject(s): Marketing -- Forecasting | New products -- MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents onlyItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | SKOLKOVO Library Shelves | Not Tagged | HF5415 .M79 2011 (Browse shelf) | Available | 2000004200 |
Total holds: 0
Includes bibliographical references (p. 199-208) and index.
There are no comments for this item.