Mumaw, Stefan.
Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw. - Hoboken, NJ : John Wiley & Sons Inc., 2011. - 217 p. : ill. ; 23 cm.
Includes bibliographical references (p. 199-208) and index.
9780470915851 (hbk.) 0470915854
2011276761
Marketing--Forecasting.
New products--Marketing.
HF5415 / .M79 2011
658.8
Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw. - Hoboken, NJ : John Wiley & Sons Inc., 2011. - 217 p. : ill. ; 23 cm.
Includes bibliographical references (p. 199-208) and index.
9780470915851 (hbk.) 0470915854
2011276761
Marketing--Forecasting.
New products--Marketing.
HF5415 / .M79 2011
658.8
