Kellogg on advertising & media / edited by Bobby J. Calder.
Contributor(s): Calder, Bobby J | J.L. Kellogg Graduate School of Management.
Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Description: xi, 292 p. : ill. ; 24 cm.ISBN: 9780470119860; 0470119861.Other title: Kellogg on advertising and media.Subject(s): Advertising media planning | AdvertisingDDC classification: 659.1/11 Online resources: Publisher description | Table of contents only | Contributor biographical information| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5826.5 .K46 (Browse shelf) | 1 | Available | 2000001355 |
Total holds: 0
Includes bibliographical references and index.
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