| 000 -LEADER |
|---|
| fixed length control field |
01308cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2007052392 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071221s2008 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007052392 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780470119860 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0470119861 |
| 050 04 - CLASS MARK |
|---|
| Class Mark |
HF5826.5 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Kellogg on advertising & media / |
| 246 3# - VARIANT TITLE |
|---|
| Title |
Kellogg on advertising and media |
| 260 ## - PUBLICATION INFORMATION |
|---|
| Place of publication |
Hoboken, N.J. : |
| Publisher |
John Wiley & Sons, |
| Date |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Physical description |
xi, 292 p. : |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Advertising media planning. |
| 650 #0 - SUBJECT HEADINGS |
|---|
| Subject term |
Advertising. |
| 700 1# - ADDED PERSONAL NAME |
|---|
| Added personal author |
Calder, Bobby J. |
| 710 2# - ADDED CORPORATE NAME |
|---|
| Added corporate author |
J.L. Kellogg Graduate School of Management. |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0806/2007052392-d.html |
| 856 41 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html |
| 856 42 - ONLINE RESOURCE |
|---|
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0814/2007052392-b.html |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
