Marketing communications : interactivity, communities and content / Chris Fill.
By: Fill, Chris.
Publisher: Harlow : Financial Times Prentice Hall, 2009Edition: 5th ed.Description: xxxvii, 958 p. : ill. (chiefly col.), maps ; 27 cm.ISBN: 9780273717225; 0273717227.Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.802| Item type | Current location | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| Book | SKOLKOVO Library Shelves | HF5415.123 .F55 (Browse shelf) | 1 | Available | 2000000679 |
Total holds: 0
Previous ed.: 2005.
Includes bibliographical references and indexes.
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