Fill, Chris.
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xxxvii, 958 p. : ill. (chiefly col.), maps ; 27 cm.
Previous ed.: 2005.
Includes bibliographical references and indexes.
9780273717225 0273717227
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2009
658.802
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow : Financial Times Prentice Hall, 2009. - xxxvii, 958 p. : ill. (chiefly col.), maps ; 27 cm.
Previous ed.: 2005.
Includes bibliographical references and indexes.
9780273717225 0273717227
Communication in marketing.
Marketing channels.
Sales promotion.
HF5415.123 / .F55 2009
658.802
