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Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.

By: Calkins, Tim.
Publisher: New York, NY : Palgrave Macmillan, 2008Description: xi, 172 p. : ill. ; 24 cm.ISBN: 9780230607576; 0230607578.Subject(s): Marketing -- PlanningDDC classification: 658.8/02 Online resources: Table of contents only | Contributor biographical information | Publisher description
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Item type Current location Call number Copy number Status Date due Barcode Item holds
Book SKOLKOVO Library
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HF5415.13 .C253 (Browse shelf) 1 Available 2000001978
Total holds: 0

Includes bibliographical references (p. [163]-166) and index.

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