Calkins, Tim.
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins. - New York, NY : Palgrave Macmillan, 2008. - xi, 172 p. : ill. ; 24 cm.
Includes bibliographical references (p. [163]-166) and index.
9780230607576 0230607578
2008001590
Marketing--Planning.
HF5415.13 / .C253 2008
658.8/02
Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins. - New York, NY : Palgrave Macmillan, 2008. - xi, 172 p. : ill. ; 24 cm.
Includes bibliographical references (p. [163]-166) and index.
9780230607576 0230607578
2008001590
Marketing--Planning.
HF5415.13 / .C253 2008
658.8/02
