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Просты способы получения больших прибылей: при малых затратах Джей Конрад Левинсон

By: Джей Конрад Левинсон.
Contributor(s): Levinson, Jeannie | Levinson, Amy.
Publisher: Москва : Эскмо, 2010Edition: 4th ed., Completely updated and expanded ed.Description: xii, 590 p. ; 23 cm.ISBN: 9785699446971.Subject(s): Marketing | Small business -- Management | AdvertisingDDC classification: 658.8 Online resources: Table of contents only | Publisher description | Sample text | Contributor biographical information
Contents:
The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book SKOLKOVO Library
Shelves 		Not Tagged HF5415 .L477 2007 (Browse shelf) Available 2000003041
Total holds: 0

Includes bibliographical references (p. [343]-356) and index.

The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.

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