SKOLKOVO Library

SKOLKOVO School of Management

Просты способы получения больших прибылей: (Record no. 2397)

000 -LEADER
fixed length control field 02762cam a2200397 a 4500
001 - CONTROL NUMBER
control field 14593863
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20080123151221.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061013s2007 mau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006033833
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9785699446971
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm73742461
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)73742461
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- GK8
-- C#P
-- YDXCP
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L477 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Джей Конрад Левинсон.
9 (RLIN) 445
245 10 - TITLE STATEMENT
Title Просты способы получения больших прибылей:
Remainder of title при малых затратах
Statement of responsibility, etc Джей Конрад Левинсон
250 ## - EDITION STATEMENT
Edition statement 4th ed., Completely updated and expanded ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Москва :
Name of publisher, distributor, etc Эскмо,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 590 p. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. [343]-356) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The guerrilla approach -- What is guerrilla marketing today? -- The need for guerrilla marketing -- The sixteen monumental secrets of guerrilla marketing -- Developing a guerrilla marketing plan -- Developing truly creative marketing -- Selecting the most lethal marketing methods -- Secrets of saving marketing money -- Research : the starting point of a guerrilla marketing campaign -- Minimedia marketing -- Truths about minimedia marketing -- Maximedia marketing -- Guerrilla-style maximedia marketing -- New-media marketing -- E-media marketing -- Info-media marketing -- Human-media marketing -- Nonmedia marketing -- The nature of the guerrilla -- Guerrilla company attributes -- Guerrilla company attitudes -- Guerrilla marketing psychology -- The 200 weapons of guerrilla marketing -- Acknowledgements -- Informational arsenal for guerrillas -- Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 381
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business
General subdivision Management.
9 (RLIN) 446
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 447
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levinson, Jeannie.
9 (RLIN) 448
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Levinson, Amy.
9 (RLIN) 449
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip073/2006033833.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0702/2006033833-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0728/2006033833-s.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0737/2006033833-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Not Tagged SKOLKOVO Library SKOLKOVO Library Shelves 2011-04-01 HF5415 .L477 2007 2000003041 2012-02-01 2011-04-01 Book