SKOLKOVO Library

SKOLKOVO School of Management

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1.
Flock and flow : predicting and managing change in a dynamic marketplace / Grant McCracken.

by McCracken, Grant David, 1951-.

Publisher: Bloomington : Indiana University Press, c2006Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .M36915] (1).
2.
Бренды и брендинг Рита Клифтон и Джон Симмонз

by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.

Publisher: Москва : Олимп-Бизнес, 2008Online access: Table of contents | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 B733 2004] (1).
3.
Брэнди и брэндинг / под редакцией Риты Клифтон и Джона Симмонза ... [et al.].

by Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.

Publisher: Москва : Олимп-бизнес, 2008Online access: Table of contents | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HD69.B7 B733 2004] (1).
4.
Chasing the monster idea : the marketer's almanac for predicting idea epicness / Stefan Mumaw.

by Mumaw, Stefan.

Publisher: Hoboken, NJ : John Wiley & Sons Inc., 2011Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415 .M79 2011] (1).