SKOLKOVO Library

SKOLKOVO School of Management

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1.
Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim.

by West, Douglas C | Ford, John B. (John Battice), 1949- | Ibrahim, Essam.

Edition: 2nd ed.Publisher: Oxford : Oxford University Press, 2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.135 .W47] (1).
2.
The strategy and tactics of pricing : a guide to growing more profitably.

by Nagle, Thomas T, 1951- | Hogan, John E., Ph. D | Zale, Joseph.

Edition: 5th ed., International ed. / Thomas T. Nagle, John E. Hogan, Joseph Zale.Publisher: Boston, [Mass.] ; London : Pearson, c2011Availability: Items available for loan: SKOLKOVO Library [Call number: HF5416.5 .N34] (2).
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3.
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg.

by Clancy, Kevin J, 1942- | Krieg, Peter C, 1951-.

Publisher: Hoboken, N.J. : Wiley, c2007Online access: Table of contents only | Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.135 .C55] (1).
4.
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden.

by Nagle, Thomas T, 1951- | Holden, Reed K.

Edition: 3rd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2002Availability: Items available for loan: SKOLKOVO Library [Call number: HF5416.5 .N34 2002] (3).