SKOLKOVO School of Management

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1. Competing in a flat world : building enterprises for a borderless world / Victor K. Fung, William K. Fung, and Yoram (Jerry) Wind.

by Fung, Victor K. (Victor Kwok-King) | Fung, William | Wind, Yoram.

Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2008Online access: Table of contents only Availability: Items available for loan: SKOLKOVO Library [Call number: HD38.5 .F86] (1).
2. CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul.

Edition: 4th ed.Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.5 .G743] (1).
3. The digital economy : business organization, production processes and regional developments / Edward J. Malecki and Bruno Moriset.

by Malecki, Edward J, 1949- | Moriset, Bruno, 1960-.

Publisher: London ; New York : Routledge, 2008Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.I55 M355] (1).
4. E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.

by Chaffey, Dave, 1963-.

Edition: 4th ed.Publisher: Harlow, England ; New York : FT Prentice Hall, 2009Other title: Ebusiness and ecommerce management.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .C472] (1).
5. E-commerce and v-business : digital enterprise in the twenty-first century.

by Barnes, Stuart, 1971-.

Edition: 2nd ed. / edited by Stuart Barnes.Publisher: Amsterdam ; London : Butterworth-Heinemann, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .E26] (1).
6. E-riches 2.0 : next-generation marketing strategies for making millions online / Scott C. Fox.

by Fox, Scott C.

Publisher: New York : American Management Association, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HD62.7 .F693] (1).
7. The economics of network industries / Oz Shy.

by Shy, Oz.

Publisher: Cambridge ; New York : Cambridge University Press, 2001Online access: Sample text | Publisher description | Table of contents Availability: Items available for loan: SKOLKOVO Library [Call number: HD9696.8.A2 S55] (2).
8. How to win sales & influence spiders : boosting your business & buzz on the web / Catherine Seda.

by Seda, Catherine.

Publisher: Berkeley, Calif. : New Riders, c2007Other title: How to win sales and influence spiders.Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S433] (1).
9. Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) / Seth Godin.

by Godin, Seth.

Publisher: London : Piatkus, 2009, c2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.13 .G63] (1).
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10. Online marketing : a customer-led appraoch / Richard Gay, Alan Charlesworth, Rita Esen.

by Gay, R. (Richard) | Charlesworth, Alan, 1956- | Esen, Rita.

Publisher: Oxford ; New York : Oxford University Press, 2007Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .G39] (1).
11. The social media bible : tactics, tools, and strategies for business success / Lon Safko, David K. Brake.

by Safko, Lon | Brake, David K.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .S24] (1).
12. Socialnomics : how social media transforms the way we live and do business / Erik Qualman.

by Qualman, Erik, 1972-.

Publisher: Hoboken, N.J. : Wiley, c2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .Q83] (1).
13. The longer long tail : how endless choice is creating unlimited demand / Chris Anderson.

by Anderson, Chris, 1961- | Anderson, Chris, 1961-. Long tail.

Edition: New ed.Publisher: London : Random House Business, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .A53] (1).
14. Million dollar website : simple steps to help you compete with the big boys--even on a small business budget / Lori Culwell.

by Culwell, Lori.

Edition: 1st ed.Publisher: New York : Prentice Hall Press, 2009Online access: Contributor biographical information | Publisher description Availability: Items available for loan: SKOLKOVO Library [Call number: HF5415.1265 .C855] (1).
15. Winner & losers : creators and casualties of the age of the Internet / Kieran Levis.

by Levis, Kieran.

Publisher: London : Atlantic, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HC79.H53 L48] (1).
16. The cluetrain manifesto / Rick Levine ... [et al.].

by Levine, Rick.

Edition: 10th anniversary ed.Publisher: New York : Basic Books, 2009Availability: Items available for loan: SKOLKOVO Library [Call number: HF5548.32 .C58 2009] (1).
17. Everywhere : comprehensive digital business strategy for the social media era / Larry Weber.

by Weber, Larry.

Publisher: Hoboken, N.J. : Wiley, 2011Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: HD31 .W37 2011] (1).
18. One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt.

by Brandt, Richard L.

Publisher: New York : Portfolio/Penguin, c2011Online access: Cover image Availability: Items available for loan: SKOLKOVO Library [Call number: Z473.B47] (1).
19. The everything store : Jeff Bezos and the age of Amazon /

by Stone, Brad.

Edition: First edition.Other title: Jeff Bezos and the age of Amazon.Availability: Items available for loan: SKOLKOVO Library [Call number: Z473.A485] (1).
20. Disrupting digital business : create an authentic experience in the peer-to-peer economy / R "Ray" Wang.

by Wang, R. (Ray).

Availability: No items available Lost (1).